The new feature leverages proprietary AI to analyse data and deliver personalised insurance offerings at the point of sale, targeting digital distribution partners in the insurance sector.
The optimisation engine is designed to help Chubb’s partners increase customer engagement and foster brand loyalty by aligning protection solutions with the specific needs of their customer base.
Sean Ringsted (pictured above), Chubb’s chief digital business officer, said the launch marks an advancement in enabling digital distribution partners to engage customers, improve conversion, and support financial resilience through relevant insurance protection.
“By combining data-driven insights with Chubb’s breadth of products and deep industry and regional market expertise, we’re enabling unique insights for our partners, and delivering tailored insurance products and services that drive results,” Ringsted said.
Read more: Aon unveils AI claims platform
Chubb Studio allows digital platforms to integrate insurance products into customer journeys using APIs and SDKs. The new optimisation engine incorporates data-driven insights, click-to-engage technology, and direct marketing strategies.
“This latest Chubb Studio innovation underscores our commitment to providing the latest technology to benefit our digital partners and their customers,” Ringsted said. He added that the focus remains on delivering customer-first experiences through precision, personalisation, and innovation.
The launch comes as the insurance sector places increasing emphasis on artificial intelligence and data analytics, not only for product innovation but also for workforce development.
According to an industry poll, 80% of insurers now view data analytics and AI as essential skills for the future, driving investments in digital-first tools and upskilling programs to better serve customers and adapt to a rapidly changing environment.
Chubb’s move reflects a broader trend in the industry, as other major insurers also advance their AI capabilities. Earlier this week, Aon rolled out an AI-powered claims platform designed to streamline claims processing and improve accuracy.
By leveraging advanced data analytics and machine learning, Aon said that its platform aims to enhance efficiency for both insurers and clients, highlighting the sector’s commitment to data-driven decision-making.
Similarly, Zurich Insurance has expanded its AI initiatives by opening a dedicated research lab focused on developing next-generation artificial intelligence solutions. The lab’s work centres on improving risk assessment, claims management, and customer service, underscoring the industry-wide push to integrate AI across core operational areas.
