Etiqa Insurance Singapore, the local insurance subsidiary of Maybank Group, has introduced a new charity pledge in connection with its latest Takaful product suite.
The initiative is part of the launch of “Invest purpose,” a Shariah-compliant investment-linked plan (ILP) designed for individuals who wish to align their investment strategies with their ethical and social values.
This move follows Etiqa’s return to the Singapore Takaful market earlier in 2025 and the recent rollout of “Invest vista” for its advisory partners.
Under the new arrangement, Etiqa will contribute 0.1% of the first-year regular premiums from every new Family Takaful policy issued after Aug. 1 to Community Chest, a local charitable organisation.
This contribution is made by Etiqa itself and does not affect policyholder benefits or require additional payment from customers.
The company noted that the donated amount per policy is sufficient to provide a week’s pocket money for a primary school student.
The pledge applies to all new regular premium Family Takaful (life insurance) products launched after the effective date, provided the policy remains in force at the time of the donation.
The introduction of the charity pledge reflects a broader trend in the insurance sector toward values-based products, which address not only financial protection but also ethical and social considerations.
Such products typically feature risk-sharing among policyholders and emphasise transparency and purpose-driven benefits.
Raymond Ong, CEO of Etiqa Insurance Singapore, noted that there is a growing trend among consumers to seek investment options that reflect their personal beliefs and values.
“Etiqa’s Charity Pledge, launched alongside our new Family Takaful portfolio, is designed for Singaporeans who want their investments to be a force for good, where every investment becomes an act of impact for the wider community. By combining the principles of values-based insurance with the act of giving, we are offering a pathway to purposeful wealth creation that resonates with a new generation of conscious investors,” he said.
Invest purpose, Etiqa’s new Shariah-compliant ILP, combines investment growth with Takaful protection.
The plan covers death and terminal illness, with policyholders able to enhance their protection through optional riders.
Customers have flexibility in choosing premium payment terms of 10, 15, or 20 years, and can pause premium payments without penalty.
Additionally, the plan allows for two free partial withdrawals starting from the fourth policy year.
Policyholders can also nominate beneficiaries for both living and death benefits or establish a Wakaf (charitable endowment) to support causes of their choice.
The product has been certified as Shariah-compliant by the Financial Shariah Advisory and Consultancy (FSAC) of Pergas Singapore. Distribution is available through Maybank Singapore and Etiqa’s multi-channel network.
