Willis launches Gemini digital auto-follow facility with Lloyd's backing

It follows similar heavy investments from Marsh and Aon

Willis launches Gemini digital auto-follow facility with Lloyd's backing

Transformation

By Paul Lucas

Willis, part of WTW, has launched a new global digital facility called Gemini, designed to deliver dedicated capacity to clients through the Willis Broking Platform.

The facility, which goes live on September 1, 2025, will follow the local lead market on coverage, claims and premium, but with a 2.5% discount on lead pricing. It will automatically provide up to 12.5% of total capacity for all in-scope placements once the lead line has been negotiated.

Backed by A+ rated Lloyd’s syndicates, Gemini is available exclusively to Willis clients. Key features include guaranteed competitive pricing, simplified claims handling through lead-following agreements, and greater certainty at renewal thanks to pre-arranged, stable capacity.

Simon Delchar, global head of placement at Willis, said Gemini was designed to give clients “robust and reliable capacity” at a time of heightened risk complexity and ongoing market volatility.

The development comes as London Market participants continue to accelerate their use of digital solutions. Lloyd’s has been pushing its Blueprint Two programme, which aims to digitise placement and claims processes across the market, while brokers are increasingly building proprietary platforms to improve efficiency and secure long-term capacity for clients.

Gemini is notable as one of the first broker-led digital auto-follow facilities in the market, combining pre-committed syndicate backing with automated deployment through a broking platform. Market observers point out that facilities of this type help reduce transaction costs and speed up placements, while also strengthening brokers’ leverage with insurers.

Other major intermediaries have taken similar steps. Marsh has developed a range of global facilities to aggregate client demand and unlock insurer support, while Aon has invested heavily in data-driven placement tools and its “Aon United” approach to centralise capacity. Willis is positioning Gemini as a differentiated option by offering an automatic pricing discount and tying the facility directly into its broking platform workflow.

For insurers, facilities like Gemini provide an efficient way to deploy capital into a broad portfolio of risks, while for clients, they offer more certainty in obtaining cover at competitive terms. With capacity still under pressure in several specialty and commercial lines, brokers see these structures as a way to ease volatility and maintain consistency in programme design.

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