Insurance intermediary body Association of Travel Insurance Intermediaries (ATII) has rebranded as the UK Travel Insurance Association (UKTIA), marking a significant change in its identity after 36 years.
The rebrand, officially launched at an event at the RAC Club in London, reflects the association’s expanded remit beyond intermediaries to include the wider UK travel insurance sector. UKTIA has also launched a new website to provide resources and updates for both members and the public.
The decision to rebrand as UKTIA was driven by the need to better represent the evolving travel insurance landscape. The association said that its scope has broadened to include not only intermediaries but also insurers, assistance and claims service providers, managing general underwriters, and other stakeholders.
ATII’s origins trace back to 1989, when a group of travel insurance intermediaries began meeting informally to discuss industry trends and challenges. By the early 1990s, these meetings led to the formal establishment of the association as a non-profit limited company, with its office in Hampshire.
Over time, the association formalised its structure with executive committees and quarterly meetings, and established links with regulatory bodies such as the Financial Conduct Authority (FCA), the Association of British Insurers (ABI), and ABTA.
The association’s main purpose has been to provide a collective voice for firms distributing or brokering travel insurance products, to promote best practices, and to facilitate regulatory engagement and collaboration in the sector. Members have benefited from industry bulletins, regulatory updates, and networking opportunities through regular meetings and annual conferences.
Tim Riley, chair of UKTIA, said, “This rebrand marks an exciting new chapter for our association and for the travel insurance industry as a whole, reflecting a modern identity for a changing travel insurance industry.”
Membership in UKTIA is open to intermediaries in the travel insurance sector, with requirements including a minimum of 25% of brokerage from travel insurance and professional indemnity insurance of at least £250,000. Members must operate client business accounts and adhere to the association’s articles.
The association’s roster includes a range of companies, from large industry names to specialist firms. Current verified members include:
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