Indian life insurance sector records higher new business activity

Council cites increased agent numbers and digital adoption

Indian life insurance sector records higher new business activity

Life & Health

By Roxanne Libatique

India’s life insurance sector reported an increase in new business premiums (NBPs) for September 2025, according to the latest figures from the Life Insurance Council.

The sector’s NBPs reached ₹40,206.67 crore for the month, up 14.81% from ₹35,020.28 crore in September 2024. On a year-to-date (YTD) basis, total premium collections rose by 7.64%, amounting to ₹2,03,668.19 crore, compared to ₹1,89,214.04 crore for the same period last year.

In the individual segment, single premium policies for September 2025 totalled ₹4,515.78 crore, representing a 4.99% increase year-to-date.

Individual non-single premiums were reported at ₹10,837.11 crore, with a 2.16% rise over the previous year’s YTD figures.

Group policy single premiums saw a significant increase of 32.39%, reaching ₹22,574.81 crore for the month. The group policy segment overall recorded a 35.23% rise in premiums collected in September.

Agent network expansion and digital transformation

The sector’s growth is supported by both an expanding agent network and ongoing digital initiatives. Life insurers added over 539,800 new agents during the reporting period, resulting in an overall increase of 3.71% in the total agent count.

The industry’s investment in digital platforms is also contributing to improved access and efficiency, which is expected to support further growth in new business premiums.

Market outlook and projected expansion

Research from GlobalData indicates that India’s life insurance market is poised for continued growth. Gross written premiums (GWP) are projected to reach INR 14.6 trillion (US$170 billion) by 2029, up from INR 9.2 trillion (US$110.2 billion) in 2024.

The sector is forecast to grow at a compound annual rate of 9.6%. For 2025, GWP is expected to reach INR 10.1 trillion (US$120.5 billion), reflecting a 9.9% annual increase.

Growth drivers include greater financial literacy, increased use of digital channels, and evolving consumer preferences for both whole life and term insurance products. Demand for term insurance is particularly notable among younger policyholders.

Regulatory developments and product strategies

Recent policy measures and regulatory changes are influencing the industry’s direction. The Insurance Regulatory and Development Authority of India (IRDAI) has launched initiatives to expand insurance coverage by 2047, including the rollout of artificial intelligence tools and the Bima Sugam digital platform to streamline processes and enhance customer interaction.

The government’s budget for FY2025-26 proposes raising the foreign direct investment (FDI) limit in insurance companies from 74% to 100%, alongside a reduction in the Goods and Services Tax (GST) on life and health insurance products from 18% to 12%. These changes are anticipated to support further sector growth.

Demographic shifts and focus on rural markets

India’s demographic landscape is changing, with a rising working-age population and increased participation of women in the workforce, especially in urban centres.

These trends are expected to sustain demand for insurance products that offer financial protection and stable returns. Insurers are also introducing products tailored to women’s needs.

Efforts to improve insurance penetration in rural areas remain a priority, as the current rate stands at 3.8%, lower than in several other Asian markets.

Initiatives such as the Bima Vistaar product are designed to provide comprehensive and affordable coverage for rural communities.

Partnerships with microfinance organisations and postal services are helping to extend insurance offerings beyond urban locations.

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