Generali has unveiled the Agency Builder Club, a new initiative designed to recognise and incentivise managers who actively recruit and develop new agents.
The initiative aims to increase the number of Million Dollar Round Table (MDRT) qualifiers in Asia.
The announcement was made during the 2025 Asia MDRT Convention in Da Nang, Vietnam, where Generali acknowledged the accomplishments of its top-performing agents from across the region.
The MDRT is a global association for professionals in life insurance and financial services, with membership regarded as a mark of achievement in the industry.
The Agency Builder Club expands on Generali’s ROAR Club, which was established in 2023 to encourage and reward managers who help their teams achieve MDRT status.
Isabelle Conner, chief marketing and customer officer at Generali Group, emphasised the importance of the Asian market for the company’s growth plans.
“Asia is an important growth engine for Generali, and our agency force is at the forefront of our ambition to be the lifetime partner for our customers. The growth of our MDRT community represents this promise in action, with agents who are upholding Generali’s high standards of professionalism and driving excellence in the region,” she said.
Rob Leonardi, Asia regional officer at Generali, commented that MDRT qualifiers exemplify the commitment and professionalism of the agency force in Asia.
“Our MDRT qualifying agents across our markets in Asia reflect the dedication and professionalism of our agency force as well as the dynamism of this important region, and we are proud of their achievements. Through new initiatives such as the Agency Builder Club, which builds on the success of the ROAR Club, we remain committed to empowering our agents with the tools, recognition, and support they need to succeed,” he said.
The 2025 Asia MDRT Convention, held July 19-20, brought together agents and managers from Generali’s operations in China, India, Indonesia, Thailand, Vietnam, Malaysia, and Hong Kong SAR.
The event included the Human Safety Net (THSN) Donation Carnival, where participants raised funds for community projects in Vietnam.
These efforts contributed to The Global Challenge 2025, THSN’s largest fundraising campaign, which involved 25 markets and raised €775,521 to support children and families in underserved areas.
The launch of the Agency Builder Club coincides with Generali’s recent financial results for the first quarter of 2025 (Q1 2025).
The group reported an 8.9% increase in operating result, reaching €2.07 billion.
Growth was observed across all business segments, with property and casualty (P&C) operations showing significant improvement.
Gross written premiums for the period totalled €26.5 billion, with strong contributions from the P&C segment.
Life net inflows surpassed €3 billion, a 30.4% increase, with Italy and Germany making notable contributions.
The life segment’s operating result rose to €992 million, up 2.3% year-on-year, while the value of new business declined by 4% to €822 million, reflecting a high base in the previous year.
P&C operations delivered an 18.7% rise in operating result to €1.03 billion, attributed to premium growth and improved margins.
The combined ratio improved to 89.7%, compared to 91% in the first quarter of 2024.
