Frontier Risk has announced the formation of an advisory board to support its specialty insurance programs for the THC beverage industry. The board includes professionals from the beverage, hospitality, live event, and retail sectors.
The advisory board is composed of:
The group will work with Frontier Risk to expand the distribution of its specialty insurance programs and strengthen risk management support for the hemp beverage sector. Advisory board members bring experience from beverage production, hospitality operations, live events, and retail distribution.
Peter Berg, president of Frontier Risk, said, “Frontier Risk was founded to solve complex insurance challenges in emerging markets.”
Berg said that the Advisory Board is aligned with this mission and that each member has contributed to the early growth of the THC beverage category. The board will help the company develop and deliver risk management solutions that enable safe, compliant, and scalable industry growth.
Earlier this year, Frontier Risk introduced the first on-premise insurance program for THC beverages, addressing a coverage gap for venues and operators offering hemp-derived THC beverages as alternatives to alcohol.
The cannabis insurance market is seeing increased attention as both operators and insurers focus on product liability, workplace safety, and regulatory compliance. As the THC beverage segment expands, insurers are working to address new risks that come with the introduction of alternative products and evolving consumption methods.
Low-dose THC beverages are becoming increasingly popular as alcohol alternatives, but most general and liquor liability policies do not address the unique exposures of on-premise service. This has created a coverage gap for venues and event operators, who are seeking solutions that address the specific risks associated with serving hemp-derived THC beverages in traditional hospitality and live event settings.
The broader insurance market for cannabis and related products – including psychedelics, kratom, and delta-8 – ais evolving as insurers confront new exposures and develop specialized solutions for these emerging industries.
As the regulatory landscape continues to change, insurers and operators are working to keep pace with new risks and compliance requirements, driving innovation in coverage and risk management for the sector.
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