The Australian insurance sector has witnessed a significant shift as Coverforce, previously operating as a unified insurance broking entity, undergoes a three-way integration.
The transition will see Community Broker Network (CBN) take on general insurance broking operations, BCB Group assume responsibility for the strata insurance portfolio, and GSA acquire the remaining business units. The process is expected to be completed in the coming months, according to statements from the involved parties.
GSA has confirmed the acquisition of Coverforce Insurance Brokers (CIB), a move that will bring additional scale and expertise to its operations.
The integration will increase GSA’s workforce to more than 120 brokers and boost its gross written premium to over $500 million. The acquisition also strengthens GSA’s presence in key markets, particularly in Victoria, Sydney, and Brisbane.
James Telford, CEO of GSA, commented: “What excites me most is what this means for our clients and our people. This expansion deepens our capability and reach, especially in Victoria, and opens new pathways for our team to lead and thrive. We’re all-in on delivering even better outcomes for clients.”
Paul Hines, executive chairman of GSA, added: “GSA has always been an aspirational company, and this represents another positive step forward. I am so excited to work with the Coverforce team and extend a very warm welcome to them on behalf of GSA.”
It is noted that certain divisions of the broader Coverforce Group – including strata, income protection, home builders warranty, and the Coverforce Partners Broker Network – are not included in this transaction.
BCB Group has announced that it will integrate the Coverforce strata insurance business, including its broking and claims teams.
The transition is designed to align client servicing with BCB’s specialist strata brokers and is expected to enhance the group’s ability to deliver strata insurance solutions across Australia.
Alistair Gibney, managing director of BCB Group, said, “We’re excited to welcome the Coverforce strata insurance broking and strata claims teams to BCB Group. Their expertise and commitment to client service align perfectly with our values, and we look forward to becoming even stronger together.”
He also noted that the integration is intended to provide immediate benefits to clients in terms of service quality, product range, and broader geographic support. During the transition, the Coverforce brand will remain in use as both staff and clients adjust to the new structure. The integration is expected to be finalised in the coming months.
Separately, CBN revealed that Coverforce Partners will join its network as part of Steadfast Group’s broader realignment of Coverforce.
This move is intended to enhance CBN’s market presence and expand its reach across Australia and New Zealand.
Richard Crawford, CEO of CBN, commented: “We are excited to welcome the Coverforce Partners team into the CBN family. Both organisations share a strong client-first culture and a commitment to independence, growth, and innovation. We believe this next chapter will bring tremendous opportunities for our people, brokers, and clients alike, and we look forward to building on the legacy of Coverforce together.”
The integration is expected to improve broker efficiency and client experience by combining resources, expertise, and technology.
